{"id":1465,"date":"2023-07-09T12:57:10","date_gmt":"2023-07-09T09:57:10","guid":{"rendered":"https:\/\/sahiphopnews.com\/?p=1465"},"modified":"2023-07-09T12:57:13","modified_gmt":"2023-07-09T09:57:13","slug":"cassper-nyovest-album-tsholofelo-changed-south-african-music-industry","status":"publish","type":"post","link":"https:\/\/nsfas.net\/cassper-nyovest-album-tsholofelo-changed-south-african-music-industry\/","title":{"rendered":"How Cassper Nyovest’s album \u2018Tsholofelo\u2019 changed the South African music industry"},"content":{"rendered":"\n

In 2014, petrol prices decreased for the first time in three years, Trevor Noah was announced as the comedian to succeed one of the biggest comedy central shows, the Daily Show, replacing Jon Stewart as the host and AKA just cemented his position in South African music by releasing his critically acclaimed album, “Levels”.<\/p>\n\n\n

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\"Cassper
Cassper Nyovest – South African rapper, record producer, and businessman.<\/figcaption><\/figure><\/div>\n\n\n

However, that’s all I can tell you about the South African hip-hop scene around that time.<\/p>\n\n\n\n

Before AKA’s “Levels”, there was no hip-hop record that anybody would be excited about, let alone talk about long enough to be debated.<\/p>\n\n\n\n

In fact, the last significant South African hip-hop album had been released in 2004, Pitch Black Afro’s “Styling Gel”, which in 2014 was still the highest selling hip hop album of all time in South Africa.<\/p>\n\n\n\n

Popular music for the youth before that was a battle between different genres of House music and hip hop, and House music seemed to be winning that battle since the end of Kwaito’s dominance.<\/p>\n\n\n\n

It seemed more and more artists were moving from being hip-hop artists to House DJs in order to make money from their music, a good example of this was Bozza from Skwatta Kamp.<\/p>\n\n\n

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\"Rapper
AKA was the biggest South African hip hop artist before Cassper Nyovest blew up.<\/figcaption><\/figure><\/div>\n\n\n

South African hip hop’s only exciting artist at the time was AKA, he was getting the bookings, the shows, the promotion, and the light amongst his South African music peers.<\/p>\n\n\n\n

His last release was his first album “Altar Ego”, which somehow seemed to bring only hit after hit, from his breakout single “Victory Lap”, to his smooth “All I Know” and the introspective “Bang”. All the awards were being showered on AKA, from Channel O to the South African Music Awards (SAMAs).<\/p>\n\n\n\n

Watch the music video of \u201cCongratulate\u201d by AKA below;<\/p>\n\n\n\n

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